Et si les jouets étaient indispensables au bon développement des enfants ?
Pour nous, jouer c'est du sérieux !
« OPPI® c’est une marque de jeux contemporaine, engagée, et dédiée au développement de tous les enfants. On conçoit des jouets pour répondre à un besoin éducatif, c’est comme ça qu’on met le design au service de l’éducation. »
Hansel & Bastien Schloupt, co-fondateurs d’OPPI®.
Notre mission
Ce qu’on veut chez OPPI® c’est être utile aux enfants. On veut les accompagner dans leur développement, les aider à prendre confiance en eux, pour qu’ils deviennent des adultes accomplis ! Notre petit bonheur à nous, c’est de voir le sourire sur le visage des enfants quand ils s’amusent avec un jeu OPPI®.
Let us tell you a story...
It's the story of two brothers (a good start already), Hansel & Bastien Schloupt. Since they were little, they have done everything together: playing, building various objects, tinkering...
Their bond has grown over the years (and continues to grow even more!).
Unfortunately, Hansel had to face Gorham-Stout disease from ages 7 to 17. During this time, games took on an important role and became precious moments of sharing and escape for the family, especially with his brother Bastien.
Hansel received treatment in Barcelona, then pursued studies in design and developed a passion for the field. He specifically worked on designing therapeutic products, in collaboration with childhood specialists, to support children's development through play.
This desire to help has always been a part of Hansel due to his personal history, so it was only natural that he came up with the idea to launch his own brand, dedicated to supporting children in their development. Bastien has always supported his brother in all his projects, and once again, it was obvious that he would join him to be useful to children together. Thus, in 2018, OPPI® was born in Montpellier, bringing joy to its two founders: Hansel & Bastien.
This desire to help has always been in Hansel due to his personal story, so it was only natural for him to come up with the idea of launching his own brand, dedicated to children, to support them in their development. Bastien has always supported his brother in all his projects and once again, it was obvious to join him, to together be useful to children. Thus, in 2018, in Montpellier, OPPI® was born and brought joy to its two dads: Hansel & Bastien.
2016 – 2018
Genesis of the Idea
May 2016: Hansel designs Piks with childhood specialists and shares it with his brother Bastien. The idea of creating an innovative toy brand that blends the creative process between the worlds of design and education is born!
From 2016 to 2018: The brothers work tirelessly, developing Piks and its production feasibility, and start conceptualizing the brand (all this during nights and weekends).
August 2018: The project becomes a reality on August 8, 2018, when Hansel and Bastien create OPPI SAS and the official brand OPPI®.
2019 - 2020
The early days of manufacturing took place in a "start-up garage" format. Hansel and Bastien transformed the family garage into a true creation workshop, where they spent hours experimenting and developing prototypes.
Piks was launched in February 2019, achieving immediate success and winning numerous awards between 2019 and 2020, such as the Tremplin N&D, the Concours Lépine, and the Grand Prix du Jouet. These distinctions demonstrated the innovation and quality of OPPI® products.
By the end of 2020, the brand's growth allowed for the formation of the first team members, marking the beginning of OPPI®'s expansion. The OPPI® team began to take shape, lending a helping hand to the brothers in their mission to create educational and sustainable toys.
October 2020
OPPI at the UN
OPPI® had the honor of being one of the start-ups invited to the celebration of the UN's 75th anniversary, organized by the NGO “Campus des Médiateurs”. It was a unique opportunity for the brothers Hansel and Bastien Schloupt to present their research on the value of play in children's education and development.
For the founders of OPPI®, it was an exceptional opportunity that allowed them to showcase their work and their ambitions for developing resources that contribute to children's educational well-being and development.
2021
OPPI Goes International!
With the growing success of Piks, OPPI® began expanding internationally. The toys are now available in several countries, including Spain, Italy, the Benelux, and Switzerland... and surprisingly, even in Japan. The minimalist design and educational aspect of Piks have captivated the Japanese toy market.
December 2021
New OPPI identity
OPPI® unveiled a new visual identity that is recognizable to everyone, maintaining minimalist tones but aiming for a warmer feel. The graphic charter, reworked internally, includes a new logo symbolizing the intersection of two elements: design and education, as well as distinct typographies and color schemes to enhance its approach towards positive education and the energy of childhood.
A new ergonomic website was launched, featuring OPPI®'s story, the start-up's commitments, comprehensive information on game design, and the benefits these games bring to children.
September 2022
The Flot family is born!
Following the enormous success of the crowdfunding campaign (2435% of the initial goal reached) for the launch of the Flot collection, the family, consisting of 3 friend, Kuji the Whale, Tako the Octopus, and Kaba the Hippo is officially launched.
This collection of bath toys was conceived in collaboration with professionals such as Sonia Krief (founder of "L’école du bien naître" and creator of the Baby Thalasso Bath concept) and Anaïs Rognard (Occupational Therapist).
Several months of research and development have resulted in the creation of toys that are made in France and are responsible: they consist of two parts, one made entirely from natural materials sourced from wood fiber waste and bio-based, and the other from soft, 100% recyclable, and non-toxic material.
2023
OPPI in the USA
The OPPI® team had the honor of presenting Piks at the ASTRA Marketplace & Academy, held in Long Beach, USA. This participation was particularly significant following the ToyAward 2022 recognition at Spielwarenmesse, where we met Sue Warfield.
As a ToyAward jury member and President of ASTRA, Sue invited us to introduce Piks to the United States market. This recognition allowed us to showcase our innovation to an international audience and expand our presence in the competitive and important American market, opening new distribution opportunities.
September 2023
Birth of Stix and Stak
After several months of work, OPPI® announces the release of Stix, a new innovative construction toy combining silicone and wood, designed to stimulate children's creativity. Stix allows for endless possibilities with its system of half-spheres, tubes, and planks. It is even compatible with Piks!
Similarly, OPPI® introduces a new product for the little ones. Stak, a stackable toy made from food-grade silicone, is designed to promote fine motor skills and logic from the age of 12 months. Stak offers a unique learning experience by helping develop skills in sorting pieces by size, shape, and color.
January-May 2024
New Releases Already Garnering Publicity
The beginning of 2024 has been filled with accolades for OPPI®'s new products. In January, Stix won the ToyAward 2024 at Spielwarenmesse, and in May, it received a Gold Medal at the Concours Lépine in Paris.
Stak also earned recognition at the Concours Lépine with a Silver Medal and was awarded the Spiel Gut label, certifying the quality of the toys. This label was also awarded to Tako from the Flot collection.
+36 Awards and Recognitions
A Shared Passion Among Many
The story continues with the OPPI® team constantly growing! We come from various backgrounds but move in the same direction to contribute to the healthy development of children through play. We are all driven by the same desire to be useful to today's and tomorrow's world. Every day, we commit to doing our best to enable as many children as possible to grow up confidently.
300,000
That's the number of children who have already smiled thanks to OPPI® toys!
Why Do We Always Talk About Design and Education?
A toy is one of the first objects a child will hold in their hands, so we have a great responsibility in its design. For us, design means a simple, thoughtful product that addresses one or more issues. To create a toy that effectively supports children's development, we collaborated with specialized experts (occupational therapists, child psychiatrists...) in specific areas of childhood, such as attention and concentration disorders or the development of autonomy.
All our toys are therefore designed by combining two key elements: design and education (which is why we often talk about them!).
Why is Material Quality Important?
We also bear responsibility in the choice of materials, and we are very attentive to this aspect. We must ensure both safety (our toys are laboratory tested) and playability (children are the best testers). We have also chosen to use durable materials. Creating toys for children means committing to using materials selected for their longevity and quality. This approach helps raise awareness from a young age about the importance of preserving natural resources and reducing waste.
Playability
Security
Durability
At OPPI®, We Commit:
Play is essential for ALL children! At OPPI®, we make no distinctions—our games are unisex, non-gendered, and inclusive. You won't find pink for girls or blue for boys here, because we believe it's important to convey values of acceptance and tolerance. Our games are designed for ALL children, whether they have a disability or not, for anyone who wants to have fun (and trust us, there are many!).
And because we love seeing children happy, every year we donate toys to organizations that need them the most, ensuring as many children as possible can enjoy them!
Our products
